post

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Customer Research

Hardware

Digital Transformation

Our Privacy Policy is changing on April 5, 2022 - for more information and a description of the updates, <a href="https://mtpdevwpe.wpengine.com/privacy/" style="color:#FFFFFF;text-decoration:underline;">see the policy here.</a>

Switching back the focus from ‘Build only’ to ‘Build-measure-learn’

Product career special part 2: Making a change

Build what matters with vision-led product management

Lessons in fearless leadership

Building a product organisation from scratch by Kevin Mansfield

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Product Management

The executive product leader persona

Test blog post

Cofounder and CEO at Mind the Product. James spent his first 15 years in recruiting, building high performance tech teams (including building the first Java development team in Europe!). He joined Mind the Product in 2012, initially building partner relationships and subsequently looking at other ways Mind the Product can better support the Product ecosystem.

James Mayes

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p>At Mind the Product we&#8217;re no stranger to announcements. Today we have an announcement about something that&#8217;s even new to us. Something big. Something exciting — and we&#8217;re telling you first.</p>
<p>We&#8217;re joining <span style="text-decoration: underline;"><a href="https://www.pendo.io/" target="_blank" rel="noopener">Pendo</a></span>! Here we&#8217;re going to tell you why.</p>
<h2>We&#8217;re ready to do more</h2>
<p>If you&#8217;re a fan or follower of Mind the Product you might already know our story. Humble beginnings in a London pub — and a journey from just 30 product people to a global community of product managers spanning over 200 cities around the world, engaged in a full calendar of meetups, conferences, and training, all backed by content, and membership.</p>
<p>Throughout this, we’ve been self-funded and fully distributed with a small but <span style="text-decoration: underline;"><a href="https://mtpdevwpe.wpengine.com/about/the-team/" target="_blank" rel="noopener">incredible team of people</a></span>. But we have big goals (you should see our backlog folks!), and we&#8217;re well aware that we need support to realise them.</p>
<h2>A perfect match</h2>
<p>With that in mind, we spent the final months of 2021 looking at different models, partners, and futures that would allow us to invest significantly more in our mission.</p>
<p>After countless conversations with VCs, software firms, training providers and more, we decided that the very best fit for our team and our community is <span style="text-decoration: underline;"><a href="https://www.pendo.io/about/" target="_blank" rel="noopener">Pendo</a></span> — the world’s leading platform for product-led companies.</p>
<p>Where Mind the Product exists to make product people more successful, <span style="text-decoration: underline;"><a href="https://www.pendo.io/about/" target="_blank" rel="noopener">Pendo’s mission</a></span> is to elevate the world’s experience <span style="font-style: italic;">with </span>software. For many years we’ve worked together as partners and over the last six months, the strength of our alignment has been increasingly clear.</p>
<h2>Why Pendo?</h2>
<p>One of the challenges we face at Mind the Product is the diverse range of services we provide to further our mission — Pendo has been one of the few to really understand the value of this diverse approach, and to respect the autonomy we need to really represent our industry.</p>
<p>Our alignment on mission is compelling and our cultures have strong shared values which we believe both teams will appreciate. For our team especially, joining around 900 Pendozers also presents opportunities for us to learn and grow.</p>
<h2>We&#8217;re staying true to who we are</h2>
<p>At Mind the Product, our community has and always will come first. It&#8217;s therefore crucial to us that Pendo is keen to support us not only as we exist today, but in the development of our mission — to continue raising awareness of the product craft and supporting the skills development that product managers need. To support you.</p>
<p>Pendo gets it. The plan is to invest in us continuing our work on community, content, events, and training.</p>
<h2>What happens now?</h2>
<p>Our team will continue to operate largely as it does today, retaining our independent curation, methodology, and tool neutral product training.</p>
<h4>What stays the same?</h4>
<ul>
<li>We will keep control of our stage, podcast, and editorial decisions</li>
<li>We’ll ensure our workshop and online training materials remain vendor neutral</li>
<li>We will continue to run our conferences and welcome everyone interested in great product management through our conference doors</li>
<li>Keep enabling our global network of <span style="text-decoration: underline;"><a href="https://mtpdevwpe.wpengine.com/producttank-about/" target="_blank" rel="noopener">ProductTank</a></span> meetups to be lead by local organisers, with considerable autonomy over the programme their local communities need</li>
</ul>
<p>At the same time, Pendo, which already invests heavily in content, will continue to offer its own customer education programme and customer conferences (<span style="text-decoration: underline;"><a href="https://www.pendo.io/events/" target="_blank" rel="noopener">Pendomonium</a></span>).</p>
<h4>What&#8217;s going to change?</h4>
<ul>
<li>Mind the Product will gain access to investment and the wealth of resources a fast-growth firm like Pendo has to offer — from engineering to design, marketing, and operations</li>
<li>Our local ProductTank communities will see greater investment and support to help them evolve and grow</li>
</ul>
<h2>It&#8217;s time to get started</h2>
<p>In the coming weeks, many people on our team will join Pendo in North Carolina for the 2022 Company Kickoff and work through many of the details of this deal. We’re sure you have questions and we&#8217;d love to hear them. Please do <span style="text-decoration: underline;"><a href="mailto:team@mindtheproduct.com" target="_blank" rel="noopener">get in touch</a></span> and we&#8217;ll do our best to provide you with the answers (you can also check out our <a href="https://mtpdevwpe.wpengine.com/pendo-faqs" target="_blank" rel="noopener">FAQ page</a>). And, for even more detail, see <span style="font-weight: 400;"><a href="https://www.pendo.io/pendo-blog/taking-community-to-the-next-level-pendo-acquires-mind-the-product/" target="_blank" rel="noopener">Pendo’s announcement</a>, and today’s <a href="https://techcrunch.com/2022/02/01/pendo-acquires-the-mind-the-product-to-boost-global-product-manager-community/" target="_blank" rel="noopener">TechCrunch article</a></span><span style="font-weight: 400;">! </span></p>
<p>Ultimately, our goal — ours and Pendo&#8217;s — is to continue supporting the community and to make as big a difference to the world of Product in the next decade as we did in the previous one.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div class="g g-21"><div class="g-single a-93"><a class="gofollow" data-track="OTMsMjEsMSw2MA==" href="https://mtpdevwpe.wpengine.com/product-management-training/public-workshops/communication-alignment-workshop/"><img decoding="async" src="https://mtpdevwpe.wpengine.com/wp-content/uploads/2022/04/Training-CA-layer-of-strategy-FOOTER-scaled.jpg" /></a></div></div>

core/freeform

Anatomy of a real product strategy by Nacho Bassino

Applied product management: Why you may be struggling as a product leader by Gijo Mathew

Our bot workforce by David O’Brien

Organizational behavior and dysfunction in product management by Ken Chin

It’s all about the outcome by Georgie Smallwood

Self-care and stress management for product leaders by Dominique Jost

Empowered Teams and Decision Agility

Hacking Confidence by Janice Fraser

Scaling Product Teams: In Defense of Process by Spectra (Adaora) Asala

Great User Research (for Non-Researchers) by Steve Portigal

Mind the Product joins Pendo

ProductTank Tallinn

ProductTank Norwich

ProductTank Portland

ProductTank Abu Dhabi

ProductTank Manchester

ProductTank Newcastle Upon Tyne

ProductTank Milton Keynes

ProductTank London

ProductTank Jacksonville

ProductTank Phoenix

ProductTank Ljubljana

ProductTank Belgrade

ProductTank Bologna

ProductTank Edinburgh

ProductTank München

ProductTank Birmingham

ProductTank Porto

ProductTank Pune

ProductTank Chennai

ProductTank Genève

ProductTank Heidelberg

ProductTank Málaga

ProductTank Paris

ProductTank Hamburg

ProductTank Kraków

ProductTank Riga

ProductTank Reading

ProductTank San Francisco

ProductTank Goiania

ProductTank Des Moines

ProductTank Bangkok

ProductTank Canberra

ProductTank Dubai

ProductTank Valencia

ProductTank Madrid

ProductTank Düsseldorf

ProductTank Raleigh

ProductTank Warsaw

ProductTank Bielefeld

ProductTank Bern

ProductTank Tokyo

ProductTank Pittsburgh

ProductTank Cardiff

ProductTank Krakow

ProductTank NYC

Product Leadership Course

ProductTank Recife

ProductTank Dublin

Member AMA: Unpacking User Research with Laura Klein

ProductTank Copenhagen

Trainer-Led Workshops

ProductTank Tauranga

World Product Day

Member AMA with Ken Norton

#mtpcon London+EMEA 2022 Workshops

#mtpcon London+EMEA 2022 Conference

Mind the Product joins Pendo

James Mayes

Martin Eriksson

Comments

Read next