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Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

<p>In this ProductTank Birmingham talk, <a href="https://www.linkedin.com/in/sreader/?originalSubdomain=uk" target="_blank" rel="noopener">Sam Reader, Co-Founder and CEO at WONDR</a>, shares challenges, lessons, and ‘aha’ moments from his team&#8217;s journey building WONDR and their quest to find product-market fit.</p>
<p>The key points from his talk include:</p>
<ul>
<li>The road to market product fit—navigating uncertainty</li>
<li>Why culture matters more than building tech</li>
<li>Finding the hidden need</li>
</ul>
<p>Watch the video to see the talk in full or read on for an overview of his key points.</p>
<h2>The road to market product fit—navigating uncertainty</h2>
<p>Sam explains that WONDR is still looking for product-market fit, and it&#8217;s something product managers are constantly looking for and that it is in constant progression. When they first started, they wanted to create something basic at first, but the first iteration was a mess as they didn&#8217;t spend enough time understanding how the product would come together for the user.</p>
<p>However, they understood that the problem they wanted to solve was growing. He knew there was a market where communities were failing to learn together; social media didn&#8217;t allow users to connect, messengers like Slack were too personal, and traditional ed-tech left you feeling alone. As product managers, it is essential to have a <a href="https://mtpdevwpe.wpengine.com/tag/product-vision/" target="_blank" rel="noopener">vision</a> for what the product should like and build stories to work backward and help you solve the problem.</p>
<p>Sam explains that discovering the market first is important. When in search of <a href="https://mtpdevwpe.wpengine.com/category/productmarket-fit/" target="_blank" rel="noopener">market/product fit</a>, product managers need to know the story they want to tell to be able to say we can support this experience.</p>
<h2>Why culture matters more than building tech</h2>
<p>As a product manager and leader of a startup, it might be tempting to try many things yourself. Sam explained that when they started and information flowed from him as product owner to operational admin to engineering to deployment, they moved slowly. As they added more roles, including marketing assistant and UX designer, things became slower. They needed to share the problem among everyone&#8217;s skills and increase the surface area of learning. By doing so, they could remove information-flow bottlenecks and find quick solutions that came from everyone&#8217;s skills.</p>
<h2>Finding the hidden need</h2>
<p>When building a product, it can sometimes feel like building a ship in a maelstrom as you get pulled in all directions. To cope, you need to find ports in a storm, such as the product vision and OKRs. Also, you need a <span style="text-decoration: underline;"><a href="https://mtpdevwpe.wpengine.com/tag/north-star-metric/">North Star metric</a></span> that helps you map out the customer journey and identify blockers holding you back. It&#8217;s essential to focus on the short term from week to week and monitor the long term.</p>
<p>As a product manager, you can&#8217;t expect to grow a product that won&#8217;t grow itself and should look for signs of organic growth. The key takeaways from this talk are that when building a product, one of the most important things will be your team. As a product manager, you need to find ways to draw on everyone&#8217;s skills to solve a problem and maintain common knowledge so that everyone remains on the same page.</p>
<h2>Enjoy more from ProductTank</h2>
<p><a href="https://mtpdevwpe.wpengine.com/producttank/" target="_blank" rel="noopener">ProductTanks</a> are informal meetups, created by Mind the Product, to bring local product people together and to enable speakers to share amazing product insights. Today we have ProductTanks in more than 200 cities across the globe and there’s probably one near you.</p>
<p><a href="https://mtpdevwpe.wpengine.com/producttank/" target="_blank" rel="noopener">Learn more about ProductTank – find your local meetup, explore more ProductTank content, see the latest ProductTank news, and discover ways to get involved!</a></p>
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core/freeform

Product/Market Fit

Deciding what to build after achieving product/market fit by Yuhki Yamashita

Operational excellence – product operations by Christine Itwaru

Prioritised Fireside Chat: Make better product decisions with JTBD

Changing direction whilst growing into uncertainty by Sam Reader

How to find product market fit by Harpal Singh

What is product/market fit? By Janna Bastow

Nailing Product/Market Fit by Chris Barton

Managing Products at Scale by Lindsay Rothman

Nailing Product/Market Fit by Alan Chiu

Mastering the Problem Space for Product/Market Fit by Dan Olsen

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